The All Rise assortment is propelling gaming life-style firm Queens Gaming Collective into the style business.
Designed by established streetwear designer Lanie Alabanza-Barcena, aka Miss Garden, the gathering features a vary of loungewear that mixes the 90’s aesthetic with the consolation avid gamers require. The capsule will characteristic branded hoodies, crewnecks and graphic tees, amongst different versatile items.
The feminine-owned gaming firm is releasing the gathering as an unique summer season 2021 capsule placing feminine gamer wants first. As a eager gamer herself, Miss Garden knew what the gathering wanted to incorporate to optimise a lady’s gaming expertise. The influential designer has collaborated with iconic manufacturers equivalent to Nike, Stüssy and Savage X Fenty, making her an enormous participant within the streetwear market.
“It was an immense honour for me to return on board with Queens Gaming Collective to work on a undertaking that’s completely women-led, particularly for an business as male-dominated as gaming,” stated Albanza-Barcena in a press release. “It was vital for me to design a set that’s inclusive and provides a signature look and vibe to girls’s gaming. The items are versatile, cozy and inclusive – the place each girl can gown it up or down, and stylise to make it her personal.”
With the gathering bringing the corporate into the large world of attire, it desires to proceed altering the view that the gaming business is male-dominated. In accordance with the corporate, girls account for 48 p.c of avid gamers and are sometimes left underrepresented locally. The aim of the model is to convey inclusivity and gender fairness to the gaming desk, which it hopes to do by way of a variety of companies supplied for ladies, together with model partnerships, merchandising and IP growth.
The All Rise assortment is a manner of constant the mission of diversifying the gaming world, by offering snug clothes that promotes freedom of expression amongst upcoming feminine avid gamers within the business.
“The All Rise Assortment is designed to encourage girls at each stage of gameplay to signify themselves because the unbelievable Queens in gaming and streaming that they’re,” says Alisa Jacobs, co-founder and CEO of the collective.